Pinterest marketing for Etsy sellers, by niche

Pinterest works differently for a jewelry shop than for a printables shop. Pick yours for what pins well, keywords to start from, boards to make and how often to pin.

jewelry

rings, necklaces, earrings and bracelets

wedding

signs, invitations, accessories, favours and bridal-party gifts

home decor

wall art, cushions, shelves, vases, textiles and decorative objects

printables

printable planners, worksheets, wall art, checklists and party printables

pet memorial

memorial jewelry, urns, portraits, paw-print keepsakes and garden stones

vintage

vintage clothing, homewares, collectibles and antiques

art print

illustrations, photography prints, posters and original paintings

clothing

handmade and print-on-demand clothing, from dresses to graphic tees

candle

soy and beeswax candles, wax melts and candle gift sets

sticker

vinyl stickers, sticker sheets, planner stickers and decals

knitting and crochet pattern

knitting and crochet patterns, kits and finished pieces

digital planner

digital planners, GoodNotes templates and digital stickers

baby and nursery

nursery decor, baby clothes, blankets, milestone cards and keepsakes

personalized gift

custom engraved, embroidered and printed gifts

ceramics

mugs, bowls, planters, vases and tableware

soap and bath

handmade soap, bath bombs, skincare and self-care sets

woodworking

cutting boards, furniture, signs, toys and wooden home goods

party supplies

banners, cake toppers, invitations, favours and party decor

Christmas ornament and holiday decor

ornaments, stockings, advent calendars and holiday decor

plant and garden

plants, cuttings, seeds, planters and garden decor

leather goods

wallets, bags, belts, journals and leather accessories

sewing pattern

PDF sewing patterns, kits and tutorials

cross stitch and embroidery

cross-stitch patterns, embroidery kits and finished hoop art

witchy and spiritual

crystals, tarot accessories, altar decor and witchy jewelry

New to Pinterest? Start with how to get Etsy sales from Pinterest.