Pinterest marketing for Etsy digital planner sellers

Digital planners are bought by people who already plan on a tablet and want a better system. The pin has to show the planner in use on a device, and make the features legible: tabs, hyperlinks, layouts.

Who you’re pinning for

iPad and Android tablet users searching by app ("GoodNotes planner", "Notability template") and by purpose (student planner, budget planner, ADHD planner, teacher planner).

What pins well

• The planner on a tablet with a stylus, showing a real page.
• Feature callouts: hyperlinked tabs, dated or undated, number of templates.
• App compatibility in the title.
• Purpose-led pins for students, teachers, budgets and wellness.
• Short flip-through previews when you have them.

Keyword ideas to start from

Use these as starting points for pin titles and board names, then check them in Pinterest Trends and Pinterest’s own search suggestions for your market.

• digital planner
• goodnotes planner
• ipad planner
• undated digital planner
• student digital planner
• digital budget planner
• adhd planner
• notability template
• digital stickers goodnotes
• teacher digital planner

Boards to make

Name boards the way people search, not after your collections:

• Digital Planners
• GoodNotes Templates
• Student Planner Ideas
• Digital Budget Planner
• Digital Planner Stickers

How often to pin

Start with about 3 fresh pins a day. Each planner has many pages worth showing. Make separate pins for different layouts rather than repeating the cover.

Timing

Planner interest typically rises sharply at the start of the year and again at the start of the academic year. Pin dated planners well before their start date.

Photos

Use a real or realistic tablet mock-up, and zoom in so the page content is legible on a phone. Pinterest recommends a 2:3 image, 1000 × 1500 pixels (see our pin size guide).

Example pins

Undated Digital Planner for GoodNotes | Hyperlinked iPad Planner
A minimalist undated planner with tabbed months, weekly and daily pages. Works in GoodNotes, Notability and other PDF annotation apps.

Student Digital Planner | Class Schedule and Assignment Tracker
Plan classes, assignments and exams on your tablet with linked tabs and printable-style layouts.

Write your own from a listing with the free pin title and description generator.

Mistakes to avoid

• Unreadable tiny page previews.
• Not naming compatible apps.
• Dated planners still pinned after their year has started.