In progress: early results

Moon Raven Designs: Pinterest was the one traffic source that grew

Last updated November 9, 2026

A small handmade jewellery studio in Victoria, BC, Canada, casting rings, pendants and earrings in sterling silver and bronze, often inspired by Pacific Northwest wildlife. Moon Raven is Pinforge's first user: Pinforge was built from the tools the studio uses to pin its own shop.

moonraven.com · Moon Raven Designs on Etsy

Where it started

Like many Etsy shops in 2026, Moon Raven saw total Etsy visits fall sharply year on year. Pinterest stood out: it was the only traffic source that grew.

What runs now

• Automatic pins, 3 a day, spread through the studio's day.
• Listings chosen best sellers first, then the most-favourited, with in-stock checks so a sold-out piece is never pinned.
• No piece pinned again within 60 days.
• Branded 1000 × 1500 pin images: the product photo with the piece's name and the studio's name in a dark band.
• Keyword-led titles and descriptions built from each listing's own details, linking straight to the product page.
• Every pin approved before it goes out (with an auto-approve option).
• A Pinterest holiday catalog campaign starting November 10, 2026.

What we’ve learned so far

• Pinterest held up when other traffic fell, which made it worth doing consistently rather than in occasional bursts.
• Best sellers and most-favourited pieces are the right starting point: they already prove buyers like them.
• Stock checks matter: pinning a sold-out piece wastes the pin and frustrates the person who clicks.
• Mixing piece types matters: left alone, best-seller lists can be dominated by one kind of item, so a week of pins is balanced across rings, pendants and earrings.

Pinforge and Moon Raven Designs have the same owner. Figures are the shop’s own Etsy stats, reported as they are.