Pinterest marketing for Etsy art print sellers

Art prints sell when someone can picture them on their wall. On Pinterest that means two kinds of pin: the artwork itself, big and clear, and the artwork framed in a room. The second kind usually gets saved more.

Who you’re pinning for

People furnishing a room by style and colour ("sage green wall art", "boho bedroom prints"), gallery-wall planners, and gift buyers looking for something personal (a city map, a pet portrait).

What pins well

• Room mock-ups showing the print framed at a realistic size.
• Gallery-wall sets of prints that go together.
• Colour-led titles ("sage green", "terracotta") that match how people decorate.
• Subject-led prints (botanical, coastal, abstract line art) pinned to subject boards.
• Size and format options spelled out (A4 to A1, digital download or physical print).

Keyword ideas to start from

Use these as starting points for pin titles and board names, then check them in Pinterest Trends and Pinterest’s own search suggestions for your market.

• botanical wall art
• sage green wall art
• abstract line art print
• gallery wall set
• coastal wall art
• nursery wall art
• boho bedroom decor print
• vintage poster print
• city map print
• kitchen wall art

Boards to make

Name boards the way people search, not after your collections:

• Botanical Prints
• Gallery Wall Ideas
• Sage Green Decor
• Abstract Wall Art
• Coastal Art Prints

How often to pin

Start with about 3 fresh pins a day. Each print can carry several pins: the artwork, a room mock-up, a detail crop. Rotate across subjects so boards grow evenly.

Timing

Decorating peaks after the new year and in spring; prints as gifts rise before the winter holidays and Mother’s Day. Check Pinterest Trends for your subjects.

Photos

Keep mock-ups believable (realistic frame size, matching light). Avoid watermarks across the whole image; a small signature is enough. Pinterest recommends a 2:3 image, 1000 × 1500 pixels (see our pin size guide).

Example pins

Sage Green Botanical Print Set of 3 | Living Room Gallery Wall
Three soft botanical illustrations in sage and cream. Printed on heavyweight matte paper, sizes A4 to A2.

Abstract Line Art Print | Minimalist Face Drawing Wall Art
A single continuous line drawing of two faces. Black on warm white, for a calm bedroom or hallway.

Write your own from a listing with the free pin title and description generator.

Mistakes to avoid

• Only flat scans with no context.
• Not saying whether it is a print, a download or an original.
• Mock-ups where the print is far larger than the sizes you sell.