Pinterest marketing for Etsy personalized gift sellers

Personalised gifts are searched by occasion and recipient far more than by product. Nobody types "engraved cutting board"; they type "gift for mom" or "anniversary gift for him". Your pins should meet them there.

Who you’re pinning for

Gift buyers working backwards from a person and a date: mother’s day, father’s day, anniversaries, teachers, retirements, new homes, graduations.

What pins well

• The gift with a realistic sample personalisation (name, date, message).
• Occasion and recipient in the first words of the title.
• Gift-ready photos: wrapped, boxed or being opened.
• A clear note on how to personalise and how long it takes.
• One product, several pins, each aimed at a different occasion.

Keyword ideas to start from

Use these as starting points for pin titles and board names, then check them in Pinterest Trends and Pinterest’s own search suggestions for your market.

• personalized gift for mom
• anniversary gift for him
• custom gift for her
• teacher appreciation gift
• retirement gift
• grandparents gift
• engraved gift
• personalized father’s day gift
• graduation gift
• best friend gift

Boards to make

Name boards the way people search, not after your collections:

• Gifts for Mom
• Anniversary Gift Ideas
• Teacher Gifts
• Gifts for Dad
• Personalized Gift Ideas

How often to pin

Start with about 3 fresh pins a day. Pin the same product for different occasions as each approaches, rather than pinning one generic version repeatedly.

Timing

Follow the gifting calendar: Valentine’s Day, Mother’s and Father’s Day, graduation, teacher appreciation, the winter holidays. Pin each occasion several weeks ahead and allow for your production time.

Photos

Make the personalisation the hero of the photo. Avoid real customers’ names unless they agreed. Pinterest recommends a 2:3 image, 1000 × 1500 pixels (see our pin size guide).

Example pins

Personalized Gift for Mom | Engraved Recipe Cutting Board
Her handwritten recipe engraved on a maple cutting board. A keepsake for the kitchen, made to order.

Anniversary Gift for Him | Custom Star Map of the Night You Met
The stars over your city on the date that matters, printed with your names and a short message.

Write your own from a listing with the free pin title and description generator.

Mistakes to avoid

• Titles about the product instead of the recipient.
• Not mentioning order deadlines for holidays.
• Pinning occasion pins after the date has passed.