Pinterest marketing for Etsy leather goods sellers

Leather goods sell on quality you can see: the stitching, the edges, the way the leather ages. Pinterest buyers in this niche save "buy it for life" pieces and gifts. Show the craft up close and the piece in daily use.

Who you’re pinning for

People buying for themselves by item ("minimalist leather wallet", "leather tote bag"), and a large gift market: anniversaries (three years is leather), groomsmen, fathers and graduates.

What pins well

• Close-ups of hand stitching and finished edges.
• The item in use (wallet in a pocket, bag on a shoulder).
• Monogrammed and personalised pieces.
• Patina and ageing shots, if you have them.
• Gift angles: groomsmen, third anniversary, Father’s Day.

Keyword ideas to start from

Use these as starting points for pin titles and board names, then check them in Pinterest Trends and Pinterest’s own search suggestions for your market.

• minimalist leather wallet
• personalized leather wallet
• leather tote bag
• leather journal
• groomsmen gift
• third anniversary gift leather
• leather belt handmade
• leather key holder
• leather card holder
• leather dopp kit

Boards to make

Name boards the way people search, not after your collections:

• Leather Wallets
• Leather Bags
• Groomsmen Gift Ideas
• Leather Anniversary Gifts
• Leather Journals

How often to pin

Start with about 2 fresh pins a day. Product ranges are often small and made to order; vary photos and gift angles rather than adding more pins of the same image.

Timing

Gift peaks around Father’s Day, wedding season and the winter holidays. Allow for make time on personalised orders.

Photos

Raking light shows texture. Keep colours true: buyers care about the exact shade. Pinterest recommends a 2:3 image, 1000 × 1500 pixels (see our pin size guide).

Example pins

Minimalist Leather Wallet | Hand Stitched Full Grain Card Holder
A slim card wallet hand stitched from full grain leather, as stated in the listing. Holds six cards and folded notes.

Personalized Groomsmen Gift | Monogrammed Leather Dopp Kit
A leather travel kit with his initials stamped on the front. Made to order for the wedding party.

Write your own from a listing with the free pin title and description generator.

Mistakes to avoid

• Calling bonded leather "genuine" or "full grain" when the listing does not.
• No dimensions for wallets and bags.
• Leaving out personalisation options.