Pinterest marketing for Etsy knitting and crochet pattern sellers
For shops that sell knitting and crochet patterns, kits and finished pieces.
Makers are some of Pinterest’s most dedicated savers: they build boards of projects they want to make next. A pattern pin should show the finished piece beautifully and tell the maker, in the first few words, what it is and how hard it is.
Who you’re pinning for
Knitters and crocheters searching by project ("crochet cardigan pattern", "amigurumi pattern"), by skill ("beginner knitting pattern") and by yarn weight. Gift makers search for quick projects before the holidays.
What pins well
- The finished piece worn or in use, in good light.
- Skill level and yarn weight in the title or description.
- Free-vs-paid clarity: say it is a paid PDF pattern.
- Progress or detail shots that show the stitch.
- Quick-project and gift pins ahead of the holidays.
Keyword ideas to start from
Use these as starting points for pin titles and board names, then check them in Pinterest Trends and Pinterest’s own search suggestions for your market.
- crochet cardigan pattern
- beginner knitting pattern
- amigurumi pattern
- crochet bag pattern
- chunky knit blanket pattern
- crochet top pattern
- knitted sweater pattern
- granny square pattern
- crochet pattern pdf
- quick crochet gifts
Boards to make
Name boards the way people search, not after your collections:
- Crochet Cardigan Patterns
- Beginner Knitting Patterns
- Amigurumi Patterns
- Granny Square Projects
- Quick Crochet Gifts
How often to pin
Start with about 2 fresh pins a day. Pattern shops often have fewer listings than product shops, so two a day with a longer no-repeat window keeps pins fresh. Make extra pins from tester photos when you have permission.
Timing
Cosy projects (blankets, sweaters, hats) climb as the weather cools; gift projects in the run-up to the holidays; summer tops and bags in spring.
Photos
Show the finished piece on a person or in use. Text overlays naming the item and skill level help in a crowded feed. Pinterest recommends a 2:3 image, 1000 × 1500 pixels (see our pin size guide).
Example pins
Chunky Crochet Cardigan Pattern | Beginner Friendly PDF
A cosy oversized cardigan worked in chunky yarn with simple stitches. Step-by-step PDF pattern with photos, sizes XS to 3XL.
Amigurumi Frog Crochet Pattern | Easy Stuffed Toy PDF
A small, round crochet frog that works up in an evening. Written pattern with photos for each step.
Write your own from a listing with the free pin title and description generator.
Mistakes to avoid
- Not saying it is a pattern, not the finished item.
- Leaving out skill level and yarn weight.
- Using another designer’s photos.
Put your knitting and crochet pattern shop on Pinterest autopilot
Pinforge picks your best listings, writes keyword-led pins from each listing’s own details, makes tall branded images and posts 2 a day on a schedule you approve.
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