Pinterest keywords for Etsy personalized gift sellers

With personalized gifts, the person is the keyword. Shoppers search "gift for dad who has everything" or "custom gift for grandma from grandkids" and only then look at what the item actually is, so lead with the recipient.

Using them in pin titles and descriptions

• Lead with the recipient ("for dad", "for grandma") and then name the item, because that is the order people think in.
• Say exactly what can be customized: name, date, photo, handwriting or coordinates.
• Mention turnaround time or a proof step in the description, since personalized gifts are often bought against a deadline.
• Show the personalization close up in the pin image so the title and the picture tell the same story.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Gift for Dad Who Has Everything, Engraved Cutting Board with Kids' Handwriting
Your children's handwritten note laser engraved onto a solid maple cutting board. Send a photo of the handwriting and we will email a proof before engraving. A keepsake fathers day or birthday gift he will actually use in the kitchen.

Board names that read like searches

• Gifts for Dad Who Has Everything
• Custom Gifts for Grandma
• Personalized Anniversary Gifts
• Engraved Gift Ideas
• Custom Photo Gift Ideas
• Personalized Teacher Gifts

A keyword mistake to avoid

Avoid writing "personalized" in a title without saying what gets personalized: shoppers scroll past vague titles because they cannot tell if it fits their idea. "Engraved with your names and date" does the job.

Keep going

Pinterest marketing for Etsy personalized gift sellers covers what pins well and how often to pin. For the bigger picture, read how to promote jewelry on pinterest. The free pin title generator and board name generator turn these into finished pins.