Pinterest keywords for Etsy leather goods sellers

A leather buyer wants to know three things before they click: what leather it is, how it is stitched and how it will age. Searches like "full grain leather wallet for men" or "hand stitched leather journal cover" reflect that, so the material and the craft belong in your titles.

Using them in pin titles and descriptions

• Name the leather type (full grain, vegetable tanned, suede) in the title, since buyers know and care about the difference.
• Say "hand stitched" or "saddle stitched" when it is, as leather fans search for that phrase.
• Describe how the leather will patina over time in the description rather than calling it indestructible.
• Mention any monogram or initials option in the title, especially for anniversary gifts.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Full Grain Leather Wallet for Men, Hand Stitched Bifold with Initials
A slim bifold in vegetable tanned full grain leather, saddle stitched by hand with waxed thread. Holds six cards and folded bills. Add up to three initials for a third anniversary or fathers day gift. Darkens into a rich patina with use.

Board names that read like searches

• Full Grain Leather Wallets
• Leather Anniversary Gifts
• Handmade Leather Bags
• Leather Journal Covers
• Everyday Carry Leather
• Leatherworking Inspiration

A keyword mistake to avoid

Avoid "genuine leather" as your main keyword: it is a vague grade, and leather shoppers often read it as lower quality. Use the specific grade and tannage instead.

Keep going

Pinterest marketing for Etsy leather goods sellers covers what pins well and how often to pin. For the bigger picture, read how to promote pet products on pinterest. The free pin title generator and board name generator turn these into finished pins.