Pinterest keywords for Etsy knitting and crochet pattern sellers
These are researched ideas to test in Pinterest search, not search-volume data. Type each one into Pinterest’s search bar and look at the suggestions it offers, or check it in Pinterest Trends, before building pins around it.
Makers looking for patterns search by project and skill level, for example "easy crochet cardigan pattern for beginners" or "chunky knit blanket pattern". They are planning their next make, so they also want to know the yarn weight before they commit.
Gift searches
People shopping for someone else, by recipient or relationship.
- crochet pattern gift for beginner
- knitting pattern bundle
- crochet gift ideas to make
- quick knit gifts pattern
- last minute crochet gifts
- knit hat pattern for gifts
- crochet pattern for teacher gift
- stocking stuffer crochet pattern
Style searches
People shopping by look, material or aesthetic.
- easy crochet cardigan pattern
- chunky knit blanket pattern
- granny square pattern
- crochet tote bag pattern
- amigurumi animal pattern
- cable knit sweater pattern
- textured crochet stitch pattern
- raglan sweater knitting pattern
- mosaic crochet pattern
- colorwork mittens pattern
- crochet bucket hat pattern
Occasion searches
People shopping for a date or event.
- christmas crochet patterns
- halloween amigurumi pattern
- baby shower knit gift pattern
- easter crochet bunny pattern
- fall crochet patterns
- spring cardigan knitting pattern
- valentines crochet heart pattern
- winter hat and scarf pattern
- summer crochet bag pattern
Using them in pin titles and descriptions
- Put the craft (knit or crochet) first, because knitters and crocheters rarely want the other craft's patterns.
- Name the skill level ("beginner", "intermediate") in the title so makers can judge it at a glance.
- Include yarn weight and hook or needle size in the description, since makers check their stash before buying.
- Say whether the pattern is written, charted or comes with a video tutorial.
Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.
Example pin
Easy Crochet Cardigan Pattern for Beginners, Chunky Granny Square Cardigan
A cozy oversized cardigan made from simple granny squares in chunky yarn. Written instructions plus photo tutorials for every step. Uses a 6mm hook and bulky weight yarn, sizes XS to 5XL. PDF pattern, not a finished garment.
Board names that read like searches
- Easy Crochet Patterns for Beginners
- Chunky Knit Blanket Patterns
- Granny Square Projects
- Amigurumi Pattern Ideas
- Knit Sweater Patterns
- Quick Crochet Gifts to Make
A keyword mistake to avoid
Avoid using "knit" and "crochet" as if they mean the same thing: a crocheter who clicks a knitting pattern leaves right away. Use the correct craft word in every title.
Keep going
Pinterest marketing for Etsy knitting and crochet pattern sellers covers what pins well and how often to pin. For the bigger picture, read how to promote clothing on pinterest. The free pin title generator and board name generator turn these into finished pins.
Let Pinforge write keyword-led pins for your shop
Pin titles and descriptions written from each listing’s own details, tall pin images, the right board, a few pins a day.
Get early access