When to start pinning for Mother’s Day
Next date
Sunday, May 9, 2027
Mother’s Day is the second Sunday in May (US and Canada; the UK celebrates in March). That’s 179 days from today.
Mother’s Day gifts are bought by children, partners and grandchildren, often with a name or a family detail added. Personalised and made-to-order items need the most lead time, because the buyer also has to get it in the post.
Your pinning calendar
| When | Date | What to do |
|---|---|---|
| About 90 days before | Feb 8, 2027 | Start pinning: early planners are saving ideas now. Make the boards and the first pins. |
| About 60 days before | Mar 10, 2027 | Pin steadily, a few a day: new pins for each gift or decor idea, with the occasion in the title. |
| About 45 days before | Mar 25, 2027 | Busiest stretch: keep fresh pins going and, if you run ads, this is the time to put a budget behind pins that are already getting saves. |
| Your last order date | May 2, 2027 | Stop pinning made-to-order items that can’t arrive in time; switch to digital or in-stock items. |
These lead times are our recommendation (start pinning 45 to 90 days ahead), not Pinterest data. Check when searches for your own keywords start to rise in Pinterest Trends for your country. If a date has passed, start now: steady pins still help in the final weeks.
What to pin
- Personalised gifts with family names, birthstones or children’s initials.
- Gifts for grandma and for new mums as their own pins.
- Self-care and home pieces shown as a gift, wrapped or boxed.
- Pieces kids can give, with a price that suits.
- Your last order date for delivery in time, in the description.
Boards to make
- Mother’s Day Gift Ideas
- Gifts for Grandma
- Personalized Gifts for Mom
- New Mom Gifts
Keyword ideas to test
mothers day gift · gift for mom · grandma gift · personalized gift for mom · new mom gift
One more thing
Selling in the UK too? Mothering Sunday falls in March there, so pin UK-worded gifts earlier.
For your kind of shop
Have your Mother’s Day pins ready in time
Pinforge drafts pins from your listings and posts a few a day on a schedule you approve, so the season’s pins go out steadily.
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