When to start pinning for Black Friday and Cyber Monday
Next date
Friday, November 27, 2026
Black Friday and Cyber Monday is the Friday after US Thanksgiving, with Cyber Monday three days later. That’s 16 days from today.
Black Friday and Cyber Monday open the holiday buying rush. Many shoppers have saved gift ideas for weeks and wait for these days to buy, so the work is mostly done before the weekend: pins need to be in place and findable early.
Your pinning calendar
| When | Date | What to do |
|---|---|---|
| About 90 days before | Aug 29, 2026 (passed) | Start pinning: early planners are saving ideas now. Make the boards and the first pins. |
| About 60 days before | Sep 28, 2026 (passed) | Pin steadily, a few a day: new pins for each gift or decor idea, with the occasion in the title. |
| About 45 days before | Oct 13, 2026 (passed) | Busiest stretch: keep fresh pins going and, if you run ads, this is the time to put a budget behind pins that are already getting saves. |
| Your last order date | Nov 20, 2026 | Stop pinning made-to-order items that can’t arrive in time; switch to digital or in-stock items. |
These lead times are our recommendation (start pinning 45 to 90 days ahead), not Pinterest data. Check when searches for your own keywords start to rise in Pinterest Trends for your country. If a date has passed, start now: steady pins still help in the final weeks.
What to pin
- Your best gifts, pinned well before the weekend so they’re already saved.
- Gift guides by recipient (for her, for him, for kids).
- Stocking stuffers and small gifts.
- Bundles and sets that make an easy gift.
- If you run a sale, say so in the description, not in the image (images outlive the sale).
Boards to make
- Holiday Gift Guide
- Gifts for Her
- Gifts for Him
- Stocking Stuffer Ideas
Keyword ideas to test
holiday gift guide · christmas gifts for her · stocking stuffers · gift ideas · unique gifts
One more thing
Don’t put prices or “% off” on pin images: the pin keeps circulating long after the sale ends.
For your kind of shop
Have your Black Friday and Cyber Monday pins ready in time
Pinforge drafts pins from your listings and posts a few a day on a schedule you approve, so the season’s pins go out steadily.
Get early access