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Pinterest ad budget calculator

What a daily budget costs a month, the return you need to break even, and what a click can cost before an ad loses money.

$152

a month

2.0×

sales per $1 to break even

Add your cost per click and conversion rate to see clicks, orders and profit. Not sure yet? Start small, run an ad for a week or two, then use its real numbers.

These are your numbers, not a forecast. Results depend on your products, photos and targeting.

How the numbers work

  • Monthly spend is the daily budget times about 30.4 days.
  • Break-even return is 1 divided by your margin: at a 50% margin, every $1 of ads needs $2 of sales.
  • Clicks are spend divided by cost per click; orders are clicks times your conversion rate.
  • The most a click can cost is average order × margin × conversion rate.

Selling on Etsy? Read can you run Pinterest ads to an Etsy shop? and Pinterest ads vs Etsy ads.