Pinterest keywords for Etsy witchy and spiritual sellers

Here people tend to search for an aesthetic or a practice rather than a product: "witchy altar decor", "moon phase wall hanging", "tarot deck for beginners". Many are setting up a personal space, so describe how a piece looks and where it sits on an altar, not what it will do.

Using them in pin titles and descriptions

• Describe the item and aesthetic plainly ("raw amethyst cluster", "celestial altar cloth") and leave out claims about what a crystal or spell will do.
• Name the sabbat or moon phase when the piece is made for it, such as "samhain altar" or "full moon".
• For tarot and oracle decks, say how many cards there are and whether a guidebook is included.
• Give crystal size and weight in the description, since raw stones vary a lot.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Raw Amethyst Cluster for Witchy Altar Decor, Purple Crystal Display Piece
A natural amethyst cluster with deep purple points, chosen for its shape and color on an altar, shelf or windowsill. About 3 to 4 inches across; each piece is unique and varies slightly. Shipped wrapped in tissue in a small kraft box.

Board names that read like searches

• Witchy Altar Ideas
• Moon Phase Decor
• Tarot for Beginners
• Celestial Home Decor
• Samhain Altar Inspiration
• Crystal Display Ideas

A keyword mistake to avoid

Avoid promise words in crystal and spell listings, such as saying a stone brings luck, love or protection: those read as guarantees you cannot back up. Talk about appearance, origin and how people place the piece on an altar.

Keep going

Pinterest marketing for Etsy witchy and spiritual sellers covers what pins well and how often to pin. For the bigger picture, read how to promote candles on pinterest. The free pin title generator and board name generator turn these into finished pins.