Pinterest keywords for Etsy soap and bath sellers

A bath and body search usually stacks three things: a format, an ingredient and a scent, as in "goat milk soap lavender" or "whipped body butter gift set". Plenty of these shoppers are putting together a self care basket for someone else, so gift-ready bundles and clear ingredient lists help.

Using them in pin titles and descriptions

• Lead with the format and key ingredient ("goat milk soap", "shea body butter"), since those are what shoppers type.
• Name the scent notes plainly, and say when a bar is unscented, because some buyers look for exactly that.
• List the full ingredients in the description and keep any description of the product to texture, lather and scent.
• Title gift bundles with who they are for and how many pieces are inside.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Lavender Goat Milk Soap Bar, Handmade Cold Process Soap Gift
A creamy goat milk soap scented with lavender and a little rosemary, rested for six weeks into a firm bar. Ingredients: olive oil, coconut oil, goat milk, shea butter, lye, essential oils. Wrapped in kraft paper, ready to gift.

Board names that read like searches

• Handmade Soap Ideas
• Spa Gift Box Ideas
• Bath Bomb Gift Sets
• Goat Milk Soap
• Zero Waste Bathroom Swaps
• Body Butter Gift Ideas

A keyword mistake to avoid

Avoid naming skin conditions in soap and body care keywords: doing so turns a cosmetic into a medical claim, which you cannot make. Describe ingredients, scent and texture instead.

Keep going

Pinterest marketing for Etsy soap and bath sellers covers what pins well and how often to pin. For the bigger picture, read how to promote candles on pinterest. The free pin title generator and board name generator turn these into finished pins.