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Pinterest keywords for Etsy sewing pattern sellers

These are researched ideas to test in Pinterest search, not search-volume data. Type each one into Pinterest’s search bar and look at the suggestions it offers, or check it in Pinterest Trends, before building pins around it.

If a sewist saves your pin, they are already picturing it cut from their own fabric. Searches name the garment and the format, like "wrap dress sewing pattern pdf" or "beginner tote bag pattern", and they also look for pattern hacks and fabric suggestions.

Gift searches

People shopping for someone else, by recipient or relationship.

  • sewing pattern gift for beginner
  • gift for sewist
  • sewing pattern bundle
  • diy gift sewing pattern
  • sew your own gifts
  • easy sewing gifts to make
  • scrunchie sewing pattern
  • zipper pouch pattern
  • sewing gift for teen

Style searches

People shopping by look, material or aesthetic.

  • wrap dress sewing pattern pdf
  • beginner tote bag pattern
  • linen pants sewing pattern
  • plus size sewing patterns
  • kids dress sewing pattern
  • boxy tee pattern
  • quilted jacket pattern
  • apron sewing pattern
  • bucket hat sewing pattern
  • jumpsuit pattern pdf
  • projector sewing pattern

Occasion searches

People shopping for a date or event.

  • christmas stocking sewing pattern
  • halloween costume sewing pattern
  • easter dress pattern for girls
  • summer dress pattern
  • back to school backpack pattern
  • fabric gift bag sewing pattern
  • fall jacket pattern
  • baby shower sewing gifts
  • valentines heart pillow pattern
  • wedding guest dress pattern

Using them in pin titles and descriptions

  • Name the garment and the format ("PDF", "printed") in the title, so sewists know what they are getting.
  • Include the size range and whether there are projector and A0 files in the description.
  • Show finished versions in a few different fabrics and list the suggested fabrics in the pin text.
  • Say "beginner friendly" only if the instructions really walk through each step with photos or illustrations.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Wrap Dress Sewing Pattern PDF, Beginner Friendly Midi Dress, Sizes 0 to 30
A midi wrap dress with flutter sleeves and a tie waist. Step by step illustrated instructions, plus A4, US letter, A0 and projector files. Suggested fabrics: rayon challis, viscose crepe or lightweight linen. Includes a sleeveless variation.

Board names that read like searches

  • Wrap Dress Sewing Patterns
  • Beginner Sewing Projects
  • Linen Sewing Projects
  • Kids Sewing Patterns
  • Pattern Hack Ideas
  • Bag Sewing Patterns

A keyword mistake to avoid

Avoid titling a pattern pin as if it were a finished garment, like "linen wrap dress": shoppers who want to buy a dress click, see a PDF and leave. Always include "sewing pattern" in the title.

Keep going

Pinterest marketing for Etsy sewing pattern sellers covers what pins well and how often to pin. For the bigger picture, read how to promote clothing on pinterest. The free pin title generator and board name generator turn these into finished pins.

Let Pinforge write keyword-led pins for your shop

Pin titles and descriptions written from each listing’s own details, tall pin images, the right board, a few pins a day.

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