Pinterest keywords for Etsy party supplies sellers

Two weeks before a birthday, a parent types "dinosaur third birthday decorations" and starts saving. Party planners search with the theme and the age or milestone together, and because they are working to a date, they want to see exactly what is in the box.

Using them in pin titles and descriptions

• Put the theme and the age or milestone in the title ("wild one first birthday"), since that pairing is how parents search.
• Name the colors in the set, so planners can match it to their invitations.
• Say what is included (garland, banner, cake topper) and roughly how much wall it covers.
• Pin early for seasonal parties and graduations, and only put a year in the title when it is printed on the product.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Dinosaur Birthday Party Decorations, Third Birthday Balloon Garland Kit
A green, sage and sand balloon garland kit with dinosaur foil balloons, a "Three Rex" banner and a cake topper. Covers roughly 12 feet of wall. Glue dots and hanging tape included, so it is ready for a roaring third birthday.

Board names that read like searches

• First Birthday Party Ideas
• Balloon Garland Inspiration
• Disco Party Theme
• Dinosaur Birthday Party
• Graduation Party Decor Ideas
• Bachelorette Party Themes

A keyword mistake to avoid

Avoid using licensed cartoon or movie character names to describe a party theme: those listings are a common target for takedowns. Describe the motif instead, like "space rocket" or "mermaid under the sea".

Keep going

Pinterest marketing for Etsy party supplies sellers covers what pins well and how often to pin. For the bigger picture, read how to promote wedding products on pinterest. The free pin title generator and board name generator turn these into finished pins.