Pinterest keywords for Etsy home decor sellers

On Pinterest, home decor is searched room by room: "japandi living room", "cozy cottage kitchen shelf decor". People are dreaming about a space they want to live in, so pins that show your piece in a real room match the way they browse.

Using them in pin titles and descriptions

• Name the room the piece belongs in, since searches like "entryway decor" and "bathroom shelf decor" are how people plan.
• Pair one style word with one material, such as "japandi linen throw" or "farmhouse linen pillow cover", instead of stacking five style words.
• Include size or dimensions in the description so renters and small space shoppers can picture it in their home.
• Title fresh pins with the season and room (fall mantel, spring entryway) a few weeks before that season starts.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Warm Neutral Linen Pillow Cover, Japandi Living Room Decor
Stonewashed linen in oat and clay tones with a hidden zip, made to soften a japandi or warm neutral living room. Mix two colors on a sofa for an easy seasonal refresh. Available in 18 and 20 inch sizes.

Board names that read like searches

• Japandi Living Room Ideas
• Cozy Cottage Kitchen Decor
• Fall Mantel Decorating Ideas
• Small Apartment Decor Ideas
• Gallery Wall Inspiration
• Entryway Decor Ideas

A keyword mistake to avoid

Avoid mixing styles that clash in one title, such as "boho farmhouse modern industrial": it reads as spam and fits none of those searches well. Pick the one style the photo actually shows.

Keep going

Pinterest marketing for Etsy home decor sellers covers what pins well and how often to pin. For the bigger picture, read how to promote home decor on pinterest. The free pin title generator and board name generator turn these into finished pins.