Pinterest keywords for Etsy clothing sellers

Clothing on Pinterest is searched as outfits rather than single garments. Someone types "linen trousers summer outfit" or "capsule wardrobe basics" and saves the whole look, so pins that show your garment worn and styled give them what they came for.

Using them in pin titles and descriptions

• Name the cut and fabric together, like "wide leg linen trousers", since that is how shoppers describe what they want.
• Add the occasion to the title when the pin shows a styled outfit, for example "wedding guest dress".
• Give the size range in the description so people know before clicking whether it will fit them.
• Use "unisex" or "gender neutral" only when the cut and sizing genuinely work that way.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Wide Leg Linen Trousers, Relaxed Summer Vacation Outfit in Oat
High waisted wide leg trousers in washed linen with deep pockets and an elastic back. Easy for summer travel, beach dinners and warm office days. Sizes XS to 3XL, made to order in oat, olive and black.

Board names that read like searches

• Linen Outfit Ideas
• Capsule Wardrobe Essentials
• Wedding Guest Dresses
• Cozy Fall Layers
• Summer Vacation Outfits
• Handmade Clothing Finds

A keyword mistake to avoid

Avoid stuffing a title with a list of size words like "petite plus tall curvy": it reads as spam and hides what the garment is. Put the size range in the description and keep the title for cut, fabric and occasion.

Keep going

Pinterest marketing for Etsy clothing sellers covers what pins well and how often to pin. For the bigger picture, read how to promote clothing on pinterest. The free pin title generator and board name generator turn these into finished pins.