Pinterest keywords for Etsy Christmas ornament and holiday decor sellers

Christmas ornament shoppers are building traditions, so many searches mark a "first": "baby's first christmas ornament", "our first christmas married". The rest are hunting for a tree theme and buy several pieces that match.

Using them in pin titles and descriptions

• Use "first christmas" phrases exactly as people say them ("our first christmas", "baby's first christmas") when the ornament marks a milestone.
• Say whether the year can be added, and only put a specific year in the title if it is printed on the ornament.
• Name the tree theme (woodland, nordic, pink) so shoppers decorating to a theme can find matching pieces.
• Start pinning from late summer with gift-led titles, then lean on decorating words as December gets closer.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Our First Christmas Married Ornament, Personalized Clay Ornament with Names
A hand rolled white clay ornament stamped with your names and the year, finished with a red velvet ribbon. A sweet keepsake for newlyweds and a lovely addition to a woodland or nordic tree. Send names and year at checkout.

Board names that read like searches

• Baby First Christmas Ornaments
• Woodland Christmas Tree Ideas
• Handmade Ornament Ideas
• Nordic Christmas Decor
• Christmas Mantel Ideas
• Ornament Exchange Gifts

A keyword mistake to avoid

Avoid leaving last year's date in titles and pin text: a pin showing a past year looks out of date to someone shopping now. Say "personalized with the year" or refresh those pins each season.

Keep going

Pinterest marketing for Etsy Christmas ornament and holiday decor sellers covers what pins well and how often to pin. For the bigger picture, read how to promote craft supplies on pinterest. The free pin title generator and board name generator turn these into finished pins.