Pinterest keywords for Etsy candle sellers

Nobody can smell a pin, so the words you choose have to do the work of a customer's nose. Candle searches lean on scent and mood together, like "cozy fall candle that smells like apple cider", and the clearer your scent notes, the easier it is to match them.

Using them in pin titles and descriptions

• Describe the scent with familiar notes (fig, cedar, sea salt) instead of a made up scent name nobody will search for.
• Put the wax type and vessel in the title, such as "soy candle in amber jar", since buyers often care about both.
• Use one mood word that matches the photo, like "cozy" or "fresh", rather than a string of them.
• Pin seasonal scents early, with the season named in the title.

Pinterest allows titles up to 100 characters, and only the first 40 or so may show in feeds (Pinterest product specs), so put the main keyword first.

Example pin

Fig and Cedar Soy Candle in Amber Jar, Cozy Fall Candle Gift
Ripe fig, cedarwood and a little brown sugar, poured in coconut soy wax with a crackling wood wick. A warm fall candle for the coffee table or a thoughtful gift for a host. Hand poured in small batches.

Board names that read like searches

• Cozy Fall Candles
• Candle Gift Ideas
• Sculptural Candle Decor
• Christmas Candle Scents
• Wood Wick Candles
• Candle Aesthetic

A keyword mistake to avoid

Avoid wellness or mood promises in candle titles: they are claims you cannot back up. Describe the scent notes and let the buyer decide how it makes them feel.

Keep going

Pinterest marketing for Etsy candle sellers covers what pins well and how often to pin. For the bigger picture, read how to promote candles on pinterest. The free pin title generator and board name generator turn these into finished pins.